Pricing is the only element of the marketing-mix that actually represents direct income for the company. Through pricing the company materialises the value that customers concede to its products.
On occasions, with industrial products, purely financial criteria are imposed over commercial criteria, with rates that are too rigid and which subtract efficacy from the force of sales. On other occasions the urgency to achieve sales goals can lead to an endangering of company profitability. For these reason it is necessary to find a balance between taking advantage of market opportunities and the maintenance of profit margins.
Flint collaborates with industrial companies through:
* Drawing up pricing strategies and tactics
* Applying techniques for setting the optimum price
