KNOWING THE TRUTH AND BEING WELL INFORMED WILL ALWAYS REPRESENT A COMPETITIVE ADVANTAGE
An industrial marketing audit will clarify the commercial and strategic situation in which your company finds itself: whether you know all of your potential customers, whether you are clearly directed towards your market, whether you have the right customer service policy, whether channels of distribution are adequate, whether the sales policy for your prescribers is the correct one and whether your advertising communication, and the media in which it is placed, are the most suitable and profitable for your company.
Industrial companies, on many occasions, see themselves as manufacturers or suppliers, rather than sellers and, as a result, they tend to focus much more on the product than the customer. If this is the case you have to ask yourself:
- » Whether you really know who your potential customers are and where they can be found
- » Whether you are constantly aware of your usual or potential customers needs or, on the contrary, whether you are losing market opportunities
- » Whether market opportunities are being lost
- » Whether you have the correct customer service policy
- » Whether you have the necessary number of people working in contact with your customers
- » Whether your distribution network is overdimensioned or insufficient for the existing market
- » Whether specific sales policies are required for your subscribers…
Flint will carry out a systematic, objective and independent analysis to ensure that nothing is going to undermine your reliability.
The finished Audit report clearly indicates the detected problems and plans to correct them.
The most important aspects usually stressed by the marketing audits of industrial companies are:
- » Analysis of the sales potential of a product and the identification of potential customers
- » Analysis of the marketing strategies used
- » Analysis of communication
- » Analysis of the profitability of actions
- » Analysis of channels of distribution
- » Analysis of commercial organisation
- » Analysis of the prescription and the groups that make it up
- » ...
